Bookkeeping made easier for Fincent
What is Fincent? It is a new-age bookkeeping software for US based businesses.
About the Company
Fincent is a financial SaaS that simplifies bookkeeping for US based businesses - by working on top of QuickBooks, an existing bookkeeping software.
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What exactly is made easier?
Categorisation is crucial because...
Bookkeepers or business owners ‘check and tag’ one bank transaction at a time, out of 1000+ entries to close their books. The tagging step is known as ‘categorisation’. Only with the right categorisation, it can be inferred if a business runs on profit or loss, how much money goes in and out, and from where. Once this step is done, Fincent can generate and share financial reports to the business owners.
Prototype of rule creation - Categorisation automated at a transaction level
Post release feedback from bookkeepers: hard to identify from long descriptions truncated. Changes implemented with a broader rule modal, and no more truncated descriptions + helper text to find the description asap.
Design Learnings
1. Search and sort functionality for active rules modal was basic; we assumed it was not high priority 2. Truncations weren't useful in cases with longer description. 3. Keyboard shorcut 'w' to create a rule still got missed. This needed a better way to grab their attention
Business Learnings
1. Rules regarding payments were even more detailed, and needed a slightly different treatment given it involved credit card payments and transfers 2. The modal remained the same but we started noting down if payment related transactions were more significant in some clients






